Mystory.sg is a shared heritage education online platform comprising of
mystory.sg, heritagecalendar.sg, heritagetrails.sg and heritagefest.sg.
The multifaceted online platform serves the National Heritage Board and engages its target audience to participate in all year round heritage programmes, events and activities.
The Objective
To tap into new media for heritage education and outreach.
The Strategy
A sharing online platform for heritage activities and events in Singapore.
The Solution
MyStory.sg is an open sharing platform for public and schools to learn and share about all things heritage in Singapore. Through sharing heritage knowledge and activities in Singapore, the platform hopes to encourage a greater sense of rootedness and community bonding. You can learn about heritage landmarks and historical sites on this platform. You can organise heritage trails at leisure and invite your friends and family to join you. You can share heritage stories, photos and videos and discuss, comment and rate on pages.
Another dimension to the platform is operational. It facilitates online registrations and bookings, event updates, online activities such as competitions and reporting. This solution is designed uniquely to allow sharing of content pages across four of the client’s websites, with the ultimate aim of operational efficiency and ease of maintenance.
The online platform does not stop here. The client leverages on social platforms such as Facebook to further reach out to its target audience and makes full use of internet media to achieve its national mission.
