Osmosis Interactive

Experience Design

Experience Design (XD) is a combination of user patterns, consumer behaviour, services, processes, information architecture, interaction design, user interface, and business logic. Experience Design is crucial to every business as every touchpoint between the business and the consumer is a plus or a minus to the brandname.

Evolving digital platforms and new devices such as iPad and iPhones, are taking experience design to a new dimension where emerging technologies and interfaces can be packaged differently and efficiently to deliver contents to the users.

As a business owner, experience design adds tangible and intangible margins to your business. A good experience is memorable. A happy customer will return for more. The experience is an assurance of your brand quality. A positive experience says that the business cares.

Experience design is more than user-friendly interface design. Experience design starts from knowing customers needs, knowing their behavioural patterns and decision making processes. Experience design gives the customers a valid reason to return to you.

From the business perspective, experience design starts from a business vision to the final touchpoints that interact with customers. If your business is luxury, every touchpoint has to deliver a luxurious experience. Attention to details is paramount for businesses to achieve a successful experience design.

Brand Culture

Live up to your brand values. Brand alignment with any digital or non digital project is a given. The brand represents the company. Communication channels and any platforms that deliver messages to customers must align to the brand for customers to enjoy and feel the same level of vision.

Engagement

What brings you back to a website, an application or a service? Why do you go back and replay a game again and again? This is the result of being able to capture the needs of your target audience. A user looking for information will be engaged if you provide him the relevant knowledge. A user looking for services will be engaged if his questions are answered. Unfortunately, businesses look for users and customers most of the time. There is a need to mix and mash online strategies with marketing strategies, customer relationship programmes, commonly used device platforms to attract, engage and retain your customer base. Engagement exists in many forms such as financial or social incentives. The key point is to create an emotional bonding with your customers.

Content Strategy

Content strategy is all about how you want to talk to your target audience. It is especially applicable in content-rich sites where you might even get different target segments finding different types of contents on the website. It is a challenge to zone contents into relevant, efficient and effective segments. At Osmosis, we play the role of a content strategist to make contents more meaningful and relevant to different user types. Content strategies can be very different for consumer websites, corporate websites, services, intranets, entertainment sites, electronic mailers and social web.

Information Architecture

The information architecture or IA is probably the most important document preceeding design and solution implementation. The information architecture is the mapping of content elements and web features into an organized and sustainable structure. This blueprint will form a clear system of relationships and hierarchy for the design and implementation phases thereafter. It must be a sustainable system for content maintenance. A successful information architecture will result in ease of finding information. A well organized site makes the site search friendly and elevates the site to higher rankings on search engines.

Interaction Design

Think about what we interact with everyday – people, iPad, smart phone, coffee machine, printer, transport system, online banking, and the list goes on.

We are concerned with behaviour and efficency here. We have to understand and predict how a customer will react under different circumstances when he/she is in contact with a touchpoint.

A good design is effortless to use. It is simple and efficient. This is possible only if the processes and services are simplified and technology is seamlessly supportive. To achieve this, priorities need to be set, system rules may need to be bent for usability, design to function.

User Behaviour

User behaviour is a consequence of user intent. User behaviour on mobile, on iPads, on websites, portals, intranets are different. An iPad is for reading and entertainent. Mobile are for alerts. Sites and portals are for information. Knowing the influencing factors that affect user behaviour, user perceptions and responses are basic usability design criterias.

Technology

The future of internet technology can only get bigger as it changes the way we live and work. Technology trends change faster than you can discover them. As a business owner, you may not need to use the latest technologies in your business. All you need are technologies that help you service your customers, technologies that widens your reach to your target audience, and technologies that improves your business efficiency.